Iain Tait is Executive Creative Director at Wieden+Kennedy London. He works across all clients including Honda, Nike and Three, and was instrumental in helping the independent agency win landmark accounts such as Sainsbury’s (2016) and Pokémon GO creator Niantic (2017). Prior to joining W+K London, Iain was ECD at Google Creative Lab in New York. He helped launch Chromebook, introduced Google’s first ever accessories line and created Chrome Experiments to showcase the capabilities of modern web browsers. Personal highlights include the Giorgio Cam, a mobile game sound-tracked by legendary producer Giorgio Moroder.
Before Google, Iain was Global Interactive ECD at Wieden+Kennedy Portland. Notable work includes the Old Spice ‘Responses’ campaign, which created 1.4bn impressions online, making it one of the fastest-growing and most popular advertising campaigns in history, helping grow sales by 125% year-on-year.
Iain’s various accolades include being named in the Creativity 50, Ad Age's Media Mavens, Fortune Magazine's 40 Under 40, Creative Review’s Creative Leaders and AdWeek’s Top Creative Minds in Digital. He was inducted into the AAF Hall of Achievement in 2011. He’s also judged awards for the likes of D&AD, Cannes Lions, Clios, ANDYS and One Show and is an active board member of New York’s One Club for Creativity.
I´ve start young to develop and design garment, first as professional athlete and then working with athletes to improve and develop new solution for technical equipment.
I´ve translated my knowledge and my learning in technical garments into classic sportswear concept in ERMENEGILDO ZEGNA group, to create new way for urban sportswear and athleisure concept.
Always looking to sustainability and to final customer needs,I´ve used my experience to create iconic outerwear pieces in ZEGNA SPORT and Z ZEGNA, melting my knowledge in electro technic with high performance luxury garments starting in 2006, dropping on the market new technology never saw before in the world.
Recently I´ve joined HUGO BOSS AG also to innovate and continue to create “first in the world” concepts, evolving sustainability into next level of integration in design-thinking, with passion and willing to continue my professional grow.
Nerina Ramlakhan PhD is a physiologist who has specialised in maximising individual and organisational performance for over two decades. After completing her post-doctoral training and research into the effects of lifestyle interventions on the alleviation of mental disorders, she spent five years in corporate health screening before studying organisational psychiatry and psychology at Guys Hospital and beginning organisational consultancy, workshop facilitation and coaching.
As the original founder of BUPA’s Corporate Wellbeing Solutions, she is a regular speaker at many City groups. In April 2000, she set up her own consultancy and has worked in various industries including sport (Chelsea Football Club), legal, insurance, accountancy, management consultancy, various sections of the police services, media, investment banking, telecommunications, healthcare and pharmaceutical, oil, TV, defence, engineering and IT.
Nerina’s work with individuals and organisations includes motivational and leadership programmes at Ashridge Business School, Wellness and Energy programmes, return to work coaching following long-term sickness absence and burnout prevention. Nerina works with the Nightingale Psychiatric Hospital in London on their sleep, energy & physical health programmes that are designed to support mental wellbeing. She also runs regular sleep/energy workshops for women recovering from cancer at the Haven Centre in Fulham.
Nerina’s work has been featured in The Times, The Telegraph, The Independent, The Sunday Express, The Guardian, New Scientist, The Evening Standard, The London Paper, Woman & Home, Healthy Living, Red and Psychologies Magazines. She has talked about power napping on the Radio 2 Chris Evans show and has appeared on GMTV, CNN and more recently, SKY NEWS talking about technology addiction. She recently appeared on ITV’s This Morning show teaching the nation how to sleep peacefully. Nerina is the sleep advisor to the Silent Night bed company.
Nerina uses her academic background in physiology, philosophy and psychology to guide her teaching, but her approach is highly practical. She has a strong belief that everyone can live a healthy and more fulfilling life by tapping into and nurturing their deepest inner resources – even in these hectic, technologically driven times that we live in. Her work, both with individuals and organisations, is dedicated to helping people to create greater balance, vitality, meaning and peace.
On a personal level, Nerina has a 12yr old daughter and in her spare time climbs, runs and practises yoga and meditation. Her bestselling second book, Fast Asleep Wide Awake was released in August 2016 and is now widely available in bookstores and Amazon. Her books have been featured on ITV’s ‘This Morning’ show, Woman’s Hour and The Today Programme (Radio 4) and the Steve Wright Show (Radio 2) and she appears regularly on the This Morning show and Niki Bedi’s Sunday morning show on Radio London. Nerina writes a regular blog for The Huffington UK and USA and NetDr.
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